Aabent Sind is a group supported by SIND- Landsforeningen for psykisk sundhed that connects young people with social difficulties. Their goal is to build a community with young-to-young relationships. They need to create awareness about the project through social media, flyers, and banners. The challenge was to develop marketing materials that could stand out and reach their public, which was impossible without a brand. That’s why we decided to focus on a new branding and visual identity for Aabent Sind.
Since the heart is an outstanding graphic element for SIND, we’ve used it as an inspiration. You can see it in Aabent Sind’s new logo, associated with the image of a four-leaf clover (now with the hearts). The idea is to combine the four-leaf clover symbolic meaning (luck) with the fellowship cultivated in the group.
The hearts also appear as a supportive element on the flyer and business card. The main difference is the new color palette and details used in the visual compositions. We’ve combined warm and bright colors with hand lettering, collages, and colorful photos. As a result, we have a youthful, carefree, and modern brand.
Learn more about the project here.