Åbent Sind is a group that connects young people with social difficulties and is supported by SIND- Landsforeningen for psykisk sundhed. Their goal is to create a community with young-to-young relationships. It is essential for them to create awareness about the project and reach their public with social media, flyers, and banners. However, it was challenging to develop the communication materials without a logo or visual identity that could set the project apart and communicate with their specific target group.
That’s why we’ve created a whole new brand and visual identity for Åbent Sind. Since the heart is an outstanding graphic element for SIND, we’ve used it as an inspiration for the new brand. You can see it in Åbent Sind’s new logo, associated with the four-leaf clover (now with the hearts). The idea is to combine the four-leaf clover symbolic meaning (luck) with the fellowship cultivated in the group.
The hearts also appear as a supportive element on the flyer and business card. The main difference is in the new color palette and details used in the visual compositions. We’ve combined warm and bright colors with hand lettering, collages, and colorful photos. As a result, we have a youthful, carefree and modern brand.
Learn more about Åbent Sind here.