Make the complex simple.

Odense, Denmark

Blue Ocean Robotics

About the project

Blue Ocean Robotics works with an increasing amount of complex information that changes every day. Because of that, the need for new brochures, graphics, pitch decks, and marketing materials is high and demand a significant amount of time of different departments and partners. The result is inconsistent materials and mismatched communication between the employees.


A way to simplify the whole process is utilizing a persistent and uncomplicated identity. This study brings new stationery templates and brand guidelines that will guide all Blue Ocean Robotics future communication and marketing materials. The changes will not only bring more independence to the departments but create a substantial presence in all communications channels.


The brand’s bright colors (blue and green) were toned down, resulting in a more minimalist and straightforward feel. The idea is to show a more sophisticated side of the company that recently moved a step further from the startup model. The stationery and presentation templates now have a soft complementary color palette, accessible typography, and minimal elements. The result is a modern look that celebrates Blue Ocean Robotics new phase and marks their 5th anniversary.