Globe Robots needs to create graphics that can encompass different products, sometimes with distinct visual identities, under the same brand. It is important for them to create consistent marketing materials, that allow the public to identify Globe Robots products and services.
To do that, we’ve decided to highlight the circular element and the blue square of the logo in the marketing materials (here in the roll-ups and business card). The goal is to make them work as a common factor between the graphics.
The elements are placed in a discrete way, with the intention to create an elegant feel: the business card uses thin and modern typography and the black color creates a sharp contrast with the blue.