Igreja Batista Fonte is a church from Brazil that wanted to mark its new phase with a new brand and name. They were looking for a simple and creative logo that was related to their new name “fonte” – that means “water source”.
This study tries to connect biblical symbols with the brand. The elements chosen have biblical meanings: the tree is a reference to the tree of life, the background shape mimics a water drop and works as a reference to redemption as well as to the name of the church. The color blue now brings a fresh and airy feel, even though it resembles the brand’s original color.