Peer to Peer is a group of volunteers, supported by SIND- Landsforeningen for psykisk, that use their own experiences to help people with mental health difficulties.
They interact with a broad public in different communications channels and are always looking for new volunteers and participants. Without a logo or visual identity, it was challenging to create a communication that could be both inviting and serious, since there is still prejudgement around mental illness discussion.
Thinking about increasing awareness around the project, we’ve developed a brand based on the word “connection”. It was the keyword that inspired the logo composition and visual identity. That’s why the elements are always interlaced – one element giving support to another – a perfect match for the project’s mission. The imagery and color palette also translate this feeling. You can see welcoming scenarios and warm colors throughout all the materials, instigating connection between the peers.