Rivanda Imóveis is a local real state company from Brazil. It is based in the middle of São Paulo’s colonial housings and centenary coffee plantations. The owner was looking for a creative logo design to launch the business officially.
Because of the company’s historical location, it was impossible to think about the real state business without remembering the houses from the region. That’s why our inspiration was clear from the beginning. However, the client was looking for a different approach. Most of the real state brands use the same graphic elements in their logos, such as houses or buildings. To stand out from the crowd, we decided to use a colonial window as the main point of our logo design. Referencing the elegance and warmth from the local buildings, we opted to use serif typography, earthy tones, and the color green as our common element – also used in the business card layout. The result is a timeless look that brings a familiar and intimate feeling to the customers.