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Free Branding Checklist to keep your business going

Now that you know that branding is every action you take to build your company’s image and transform first-time buyers into lifetime customers, it’s time to think about consistency. How can you keep your brand going and stand out from your competitors? We’ve made a free Branding Checklist to help you figure out and guide you on your branding journey.

1. Fundamentals

Before we talk about your logo, you need to have clarity on what your business is about. What does your company stand for? Is it still relevant to you 5 years from now? How do you want your customers to feel? Without the right foundation, it is impossible to build your business image.

  • Brand Mission & Vision
  • Brand Values
  • Brand Personality (Is it fun? Corporate? Elegant?)
  • Brand Keywords

2. Strategy

Research is an important part of every entrepreneur’s life. It is what differentiates amateurs from professionals. Who are your ideal customers? Who are your direct and indirect competitors? What makes you unique?

  • Target Audience
  • Competitors
  • Personas
  • Brand Message

3. Image

Brand identity is a collection of brand elements that create a unique brand image. It is the styling portrayed through colors, typography, logo, patterns, and supporting elements. Here we are listing the basics for you to get started.

  • Logo Design
  • Color Palette
  • Font/Typography
  • Website Theme
  • Brand Guidelines – to ensure that you have consistent visuals in all platforms and channels.

4. Assets

Now it’s time to apply your style and set up everything you need to support your business.

  • Website Hosting and Domain
  • Business Email
  • E-mail Signature
  • Business Card
  • Presentation Deck
  • Imagery Style

5. Content

Content is more important than ever, it will help you create awareness and stand out.

  • Blog Posts
  • Newsletter
  • Social Media

Remember, branding is an action. Doing this free branding checklist might seem overwhelming at first, but it is an empowering tool that will allow you to control your brand. If you ever feel lost in the process, get in touch with us. We’ll be happy to help you bring your branding to life.