Åbent Sind Ungegruppe
Åbent Sind, a group supported by SIND- Landsforeningen for psykisk sundhed, connects and supports young people with social difficulties. Their goal is to build a community that creates deeper connections between the young.
They create awareness about the project through social media, flyers, and banners. The challenge was to develop marketing materials that could stand out and reach the public. To solve the problem, we decided to focus on a new branding strategy and visual identity for the project.
Since the heart is an outstanding graphic element for SIND, we used it a inspiration. You can see it in Åbent Sind’s new logo, in the image of a four-leaf clover (composed of hearts). The idea is to combine the four-leaf clover’s symbolic meaning (good luck) with the fellowship cultivated in the group.
Fun – Young – Modern
The hearts also appear as a supportive element on the flyer and business card. The main differences are the new color palette and the details in the visual compositions. We’ve combined warm and bright colors with hand lettering, collages, and colorful photos. As a result, we have created a youthful, carefree, and modern brand.