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When I first traveled to Europe, I was amazed by the number of Starbucks around. It felt like every block had one - always filled with people inside. At that time, I didn't understand the hype. But soon enough, I witnessed many shops opening in Brazil as well, quickly becoming a success.No matter the place (Paris, Denmark, Italy, Brazil), I always had the same experience in every shop. That made me wonder… how did a

When you run your own business, you hear many branding words that might not make sense to you. That's why we've gathered some branding terms that we think you should know. They will help you clarify what Branding really is and what value it can bring to your business. As our moto is "always keep learning", we would like to invite you to craft the best possible Collaborative Branding Glossary out there with us! Let us