- #01 Portfolio
EcoFabrics
Designing a B2B platform for a textile manufacturer with a mission.
- Role: UI & Product Designer
- Project Type: Passion Project
About
EcoFabrics is a manufacturer of sustainable textile materials used in fashion. They offer eco-friendly alternatives to traditional fabrics and focus on promoting sustainability practices in the industry.
The Challenge
How can we build credibility with B2B clients while presenting our sustainability practices? Buyers need to find technical information fast and trust EcoFabric’s commitment to sustainability.
Key Objectives
Make fabric specs and certifications easy to access
Help users filter materials based on key attributes (e.g., fiber type, origin)
Highlight EcoFabrics’ commitment to sustainability through content and tone
Maintain a clean, corporate aesthetic with a natural feel
Users Priorities
I focused on the core needs of B2B buyers looking to buy sustainable textile materials. They need to:
01. Quickly filter fabric types from the homepage.
02. Access clear product descriptions and certifications.
03. Understand the origin, materials, and usage for each product.
A B2B Website that Helps Buyers Explore Sustainable Fabrics
On this project, I made it easier for users to find the right materials or products by adding relevant filters and highlighting key information that helps inform buyers’ decision-making.
Origin
Where was the textile
manufactured?
Material
What type and quality of textiles were used in the product?
Certification
Does the product meet any sustainability or industry standards?
Project Timeline:
A Branding that reflects the company's
eco-conscious mission and B2B focus
I chose a neutral, earth-toned color palette to reflect EcoFabrics’ focus on sustainability. The visual style was inspired by Scandinavian minimalism, which helped me create a clean, structured, and modern look.
For the logo, I drew inspiration from textile threads and patterns to highlight the brand’s industry. I also defined a tone of voice that feels confident, trustworthy, and friendly—reinforcing EcoFabrics as a reliable partner in sustainable manufacturing.
Building Credibility Trough Content
Content is also important to build trust and show EcoFabrics’ commitment to sustainability. I designed pages and sections dedicated to sharing the company’s values, production methods, ESG reports, news, and updates.
These sections help make the brand more transparent and position EcoFabrics as a trusted, knowledgeable partner for businesses looking for real sustainable solutions.
