- #2 Portfolio
FreshFit Meals
A Meal delivery service for a fitness-focused lifestyle.
- Role: UI & Product Designer
- Project Type: Passion Project
About
FreshFit Meals offers healthy, pre-portioned meals for fitness enthusiasts and athletes, making nutritious eating easy and hassle-free.
The Challenge
How can users easily choose meals that align with their fitness goals? Whether aiming for weight loss, muscle gain, or balanced nutrition, users want to find meals that integrate with their fitness goals.
Key Objectives
Enable goal-oriented filtering and browsing
Allow users to filter meals based on specific fitness goals (e.g. weight loss, muscle gain, etc.).
Show essential nutritional information at a glance
Display calories and ingredients upfront—helping users make quick, informed decisions.
Simplify the end-to-end meal selection
Design a seamless flow, from browsing to checkout, minimizing cognitive load.
User Priorities
The platform was designed to solve key pain points people experience when planning weekly meals through food delivery apps:
01. Time-consuming Meal Planning
Users want quick, efficient options—they don’t have time to browse endlessly or research individual meals.
02. Lack of Transparency
Calorie counts and nutritional details are often hidden or inconsistent, making it difficult to compare meals.
03. Limited Customization
Many apps don’t offer goal-based filtering, leaving users frustrated when searching for meals that support specific fitness plans.
Helping Users Choose with Confidence
Each meal card show the most important information at a glance—helping users quickly decide if a meal aligns with their fitness goals. The cards display the meal name, image, calorie count, fitness goal, ingredients, and estimated delivery time.
A Bold and Energetic Brand for Fitness Enthusiasts
FreshFit Meals was designed to feel like a boost of energy—much like the meals it delivers. The brand uses a vibrant, playful visual style that motivates users to take action, whether they’re planning meals or tracking goals.
Bright colors and dynamic shapes suggest movement and progress, echoing the lifestyle of fitness-minded users. Cohesive imagery ties the interface together, reinforcing the brand’s identity while keeping the experience visually engaging and approachable.
Project Timeline & User Flow:
01. Research
Market Research, User Persona Creation, Feature Mapping.
02. Design
Branding, Moodboarding, Wireframing.
03. Prototyping
High-fidelity Design, Interactive Prototype.
