Aabent Sind
Åbent Sind is a social group that connects young people with social difficulties to build a community with young-to-young relationships in Odense, Denmark.
Design Brief:
As Aabent Sind’s group grew, it became a challenge to create awareness about the project through social media, flyers, and banners.
The lack of an identity and attractive visual elements made it hard to develop marketing materials that could stand out and reach their target audience.
Our idea was to focus on developing a new branding and visual identity that could capture its vibrant mission.
Design Breakdown:
Aabent Sind operates under SIND- Landsforeningen for Psykisk Sundhed umbrella. Since the heart is an outstanding graphic element for SIND, we’ve used it as an inspiration in our design.
The heart also symbolizes love, innocence and youth, bringing a playful vibe to the identity. We use it in the new logo, associated with a four-leaf clover image (now with the hearts). The idea is to combine the four-leaf clover symbolic meaning (luck) with the group’s fellowship.
The hearts also appear as a supportive element on the flyer and business card. But the main differences are the new color palette and details used in the visual compositions. We’ve combined warm and bright colors with hand lettering, collages, and colorful photos. As a result, we have a youthful, carefree, and modern brand.
Camilla Hviid
Frivilligkoordinator, Aabent Sind