How to choose your brand personality

Brand personality is a set of emotional, intellectual, and behavioral characteristics associated with a brand. Like people, brands have a unique way of thinking and feeling about the world. Developing a compelling brand personality can humanize your brand, making it instantly recognizable and relatable to your target audience. But, how to choose your brand personality? […]

How has Starbucks changed the way we drink coffee?

When I first traveled to Europe, I was amazed by the number of Starbucks around. It felt like every block had one – always filled with people inside. At that time, I didn’t understand the hype. But soon enough, I witnessed many shops opening in Brazil as well, quickly becoming a success. No matter the […]