When it’s time to rebrand?

As your company grows, you’ll notice that your mission and vision will change as well. When this happens, you might start wondering when it is time to rebrand.

How has Starbucks changed the way we drink coffee?

When I first traveled to Europe, I was amazed by the number of Starbucks around. It felt like every block had one – always filled with people inside. At that time, I didn’t understand the hype. But soon enough, I witnessed many shops opening in Brazil as well, quickly becoming a success. No matter the […]