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UI & Product Design with a Branding Mindset

Crafting clean, purposeful interfaces for mission-driven teams.

See My Portfolio
  • 01 Services

UI & Product Design Services

I help teams bring consistency to their user interfaces and digital products—balancing brand identity and functional design.

  • 01

Product UI Design

Design intuitive, scalable interfaces for web and mobile apps, with a focus on usability, consistency, and visual hierarchy.

Start a UI Design Project
  • 02

Brand-Driven UI Design

Create user interfaces that reflect your brand identity—ensuring cohesion, clarity, and a seamless digital experience.

Align My Brand & UI
  • 03

UI Audit & Redesign

Analyze your current UI and bring clear, actionable improvements to layout, hierarchy, and visual consistency.

Request a UI Audit
  • 01

Product UI Design

Designing intuitive, scalable interfaces for web and mobile apps, with a focus on usability, clarity, and visual hierarchy.

Start a UI Design Project

  • 02

Brand-Driven UI Design

User interfaces that reflect your brand identity—ensuring cohesion, clarity, and a seamless digital experience.

Align My Brand & UI

  • 03

UI Audit & Redesign

Analyzing your current UI and delivering clear, actionable improvements to layout, hierarchy, and visual consistency.

Request a UI Audit

  • 02 Portfolio

Hi, I'm Juliana! I combine Brand Strategy & interface design to create meaningful digital experiences.

EcoFabrics

  • UI Design, Branding
  • E-commerce

A B2B platform for a textile manufacturer with a mission.

FreshFit Meals

  • UI Design, Branding
  • Mobile App

A Meal delivery service for a fitness-focused lifestyle.

TaskHero

  • UI Design, Branding
  • Web App

A productivity web app that helps freelancers organize tasks.

Juliana Marcelino

Freelance UI & Product Designer

Linkedin Envelope

I’m a UI & Product designer based in Denmark with a background in branding and communication. I design clean interfaces that combine visual identity and functionality, helping digital products feel clear and cohesive.

With roots in Brazil and experience working across cultures, I bring structure, warmth, and purpose to every project— prioritizing projects that focus on diversity and social impact.

*I’m currently open for freelance collaborations in UI & Product design.

More About Me

FreshFit Meals

  • UI Design, Branding
  • Mobile App

A mobile-first meal planning app for busy professionals.

TaskHero

  • UI Design, Branding
  • Web App

A productivity web app that helps freelancers organize tasks.

Client Testimonial

Juliana is incredibly easy to work with. She quickly captured the essence of what we needed help with, and we are so happy with the connection throughout it. Our logos are timeless and modern, and our flyers have a beautiful design that tells the story we wanted to tell.
Non-profit Organization
I would start by saying that Juliana is a very talented graphic designer and a tremendous team player. Therefore, she delivered an incredible webdesign, with superb visuals. Not surprisingly, she later led all the graphic communication within our firm.
E-commerce
Juliana did an amazing job with my webdesign and branding. She took the time to understand who I am, my personality, what I have to offer, and my values. She's very professional and reactive too. Working with Juliana was such a pleasure!
Coaching & Welness
Juliana showed commitment, versatility, and positive teaming to support our teams and deliver to the agreed scope of work. Juliana has a nice, clean, and modern eye for professional graphic design work.
Audit & Accounting
Juliana is incredibly professional and organized, as well as a good listener who brings tons of creative ideas to the table. She always took my feedback seriously and worked out a visual concept that felt really "me." Highly recommended for graphic design projects!
Copy & Content
Juliana quickly translated our business needs into visual concepts. Handling was quick and high quality - communication was clear, collaboration was comfortable and with fast adjustments based on feedback.
Technology
Juliana is an amazing professional. The brief needed to be fun, and creative, but also authentic and coherent with our manufacturing business. The result was amazing. Her process was smooth, she paid attention to what was important to us and made it look much better than we could have imagined.
Food & Nutrition
I can definitely recommend working with Juliana! Juliana has developed our webdesign and we are so pleased with the result. The process from getting Juliana to understand our needs, over the first draft to the finished delivery has been smooth all the way.
Technology
  • 03 Contact

Looking for a UI & Product Designer Who Gets Your Vision?

I’m a UI & Product Designer with a branding background, available for freelance or full-time roles. Reach out to start a conversation about your project or team needs.