Helping Companies Tell Their Brand Stories and Connect With Audiences
Explore Work
I Think About The Message, The Audience, And The Story Before I Open Any File
I'm a Brand and Graphic Designer with a background in corporate communication, originally from Brazil and based in Denmark since 2017. With over 5 years of freelancing, I've worked with startups, nonprofits, and established companies across tech, finance, events, and education.
My communication background shapes how I approach every project. It means I focus on the message before I design the visuals or write the copy. That combination helps companies explain what they do and reach the right people.
I'm currently freelancing and open to the right in-house opportunity in Denmark.
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2020 – Present
With 5 years of freelance experience, I support clients with brand, digital, and marketing design, bringing a mix of brand strategy and bold visual designs that help companies tell their brand stories.
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2016 – 2017
Managed the intranet experience for over 3,000 employees at one of Brazil's largest energy companies, building and maintaining pages and UX solutions on SharePoint independently.
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2014 – 2017
Worked across brand strategy, visual communications, and campaigns, collaborating daily with developers, sales teams, and senior leadership to turn technical products into clear brand content.
Work Areas
Toolkit
(0–5)-
Adobe CC
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Adobe XD / Figma
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AI Tools
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CMS Platforms
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HTML / CSS
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SharePoint
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Office 365
Languages
From Brief To Brand:
Selected Work
Branding
UI/Branding
Branding
In Their Own Words
"It's been a pleasure working with Juliana. She is incredibly professional and organized, as well as a good listener who brings tons of creative ideas to the table. She always took my feedback seriously and worked out a visual concept that felt really 'me'."
"Juliana's knowledge of graphic design and communication was a huge advantage to our department. I was immensely pleased with her level of talent."
"Juliana is a very talented graphic designer and a tremendous team player. Therefore, she delivered an incredible website design, with superb visuals."
"I can definitely recommend working with Juliana! She has designed and created our website and we are so pleased with the result. The process from understanding our needs, the first draft to finished delivery has been smooth all the way."
"Juliana is incredibly easy to work with; she quickly captured the essence of what we needed help with. Our logos are timeless and modern."
"Juliana works with mastery, professionalism, intelligence, and a great deal of skill. She has an unique creativity, capable of elegantly and effectively represent concepts, ideas, and even the spirit of a company. She patiently and seriously understood the needs of our Club's project."
"Juliana's process was smooth, she paid attention to what was important to us and made it look much better than we could have imagined."
"Juliana showed commitment, versatility and positive teaming. She has a nice, clean and modern eye for professional graphic design work, and her communication background makes her stand out from the rest."
"Juliana quickly translated our business needs into visual concepts. Communication was clear and collaboration was comfortable."
What Over Five Years
In Design Taught Me
Branding, strategy, and what it takes to connect with your audience — for founders building their brand.
Branding Happens with or Without You—Make Sure You Have The Right Branding Assets
Budget-Friendly Branding: Where to Invest and Where to Save Money
Same Product, Different Story— 2 Brand Positioning Examples
Ready To Tell Your Brand Story? Reach Out To Start A Conversation
Thank you! I'll be in touch soon.
