One way of standing out is creating a brand positioning strategy for your social media. Social media has become an essential tool for businesses to
Brand personality is a set of emotional, intellectual, and behavioral characteristics associated with a brand. Like people, brands have a unique way of thinking and
As your company grows, you’ll notice that your mission and vision will change as well. When this happens, you might start wondering when it is time to rebrand.
When I first traveled to Europe, I was amazed by the number of Starbucks around. It felt like every block had one – always filled