Why Social Media matters for your business?
One way of standing out from competitors is creating a brand positioning strategy for your social media. Social media has become an essential tool for businesses to engage with their customer and attract new clients. If you are still wondering why social
How to choose your brand personality
Brand personality is a set of emotional, intellectual, and behavioral characteristics associated with a brand. Like people, brands have a unique way of thinking and feeling about the world. Developing a compelling brand personality can humanize your brand, making it instantly
When it’s time to rebrand?
As your company grows, you’ll notice that your mission and vision will change as well. When this happens, you might start wondering when it is time to rebrand.
How has Starbucks changed the way we drink coffee?
When I first traveled to Europe, I was amazed by the number of Starbucks around. It felt like every block had one - always filled with people inside. At that time, I didn't understand the hype. But soon enough, I
Collaborative Branding Glossary
When you run your own business, you hear many branding words that might not make sense to you. That's why we've gathered some branding terms that we think you should know. They will help you clarify what Branding really is