One way of standing out is creating a brand positioning strategy for your social media. Social media has become an essential tool for businesses to engage with their customer, attract new clients, and gain competitive advantages. If you ever stop to wonder why social media matters, here are a few reasons: The data shows that […]
Brand personality is a set of emotional, intellectual, and behavioral characteristics associated with a brand. Like people, brands have a unique way of thinking and feeling about the world. Developing a compelling brand personality can humanize your brand, making it instantly recognizable and relatable to your target audience. But, how to choose your brand personality? […]
As your company grows, you’ll notice that your mission and vision will change as well. When this happens, you might start wondering when it is time to rebrand.
When I first traveled to Europe, I was amazed by the number of Starbucks around. It felt like every block had one – always filled with people inside. At that time, I didn’t understand the hype. But soon enough, I witnessed many shops opening in Brazil as well, quickly becoming a success. No matter the […]