Available to Work
Helping Companies Tell Their Brand Stories and Connect With Audiences
Explore Work
I'm a Brand and Graphic Designer with a background in corporate communication, originally from Brazil and based in Denmark since 2017. With over 5 years of freelancing, I've worked with startups, nonprofits, and established companies across tech, finance, events, and education.
My communication background shapes how I approach every project. It means I focus on the message before I design the visuals or write the copy. That combination helps companies explain what they do and reach the right people.
I'm currently freelancing and open to the right in-house opportunity in Denmark.
With 5 years of freelance experience, I support clients with brand, digital, and marketing design, bringing a mix of brand strategy and bold visual designs that help companies tell their brand stories.
Managed the intranet experience for over 3,000 employees at one of Brazil's largest energy companies, building and maintaining pages and UX solutions on SharePoint independently.
Worked across brand strategy, visual communications, and campaigns, collaborating daily with developers, sales teams, and senior leadership to turn technical products into clear brand content.
Branding
UI/Branding
Branding
"It's been a pleasure working with Juliana. She is incredibly professional and organized, as well as a good listener who brings tons of creative ideas to the table. She always took my feedback seriously and worked out a visual concept that felt really 'me'."
"Juliana's knowledge of graphic design and communication was a huge advantage to our department. I was immensely pleased with her level of talent."
"Juliana is a very talented graphic designer and a tremendous team player. Therefore, she delivered an incredible website design, with superb visuals."
"I can definitely recommend working with Juliana! She has designed and created our website and we are so pleased with the result. The process from understanding our needs, the first draft to finished delivery has been smooth all the way."
"Juliana is incredibly easy to work with; she quickly captured the essence of what we needed help with. Our logos are timeless and modern."
"Juliana's process was smooth, she paid attention to what was important to us and made it look much better than we could have imagined."
"Juliana showed commitment, versatility and positive teaming. She has a nice, clean and modern eye for professional graphic design work, and her communication background makes her stand out from the rest."
"Juliana quickly translated our business needs into visual concepts. Communication was clear and collaboration was comfortable."
Branding, strategy, and what it takes to connect with your audience — for founders building their brand.
Thank you! I'll be in touch soon.
Designing a Visual Identity for a Museum Adventure App
GoZeek is an app that lets kids and grown-ups enjoy exciting and engaging adventures during their museum visits. With curiosity as a starting point, the app encourages kids to connect with the exhibitions in a fun and unpretentious way.
GoZeek had a bright color palette and original illustrations created by one of the founders, but no system to bring it all together. They needed an identity ready for their website, pitch deck, and app before they could approach museums or investors.
03 Process
I built the visual identity around what GoZeek does best — making kids feel like real explorers. A bold illustration style, dynamic typography, and a vibrant color palette were combined into a system that works across digital and print touchpoints.
GoZeek launched with a brand that matched its audience from day one. The new identity gave the founders confidence to pitch for funding and approach museums with materials that looked the part.
Deliverables: Web Design, Pitch Deck, Social Media Graphics, Flyer Design.
I can definitely recommend working with Juliana. She designed and created our website and we are so pleased with the result. The process from understanding our needs, the first draft to finished delivery has been smooth all the way.
— Anne Rahbek, Founder (GoZeek)
Developing a Brand from Zero for a Business Education Platform
Nordic Track is a one-stop shop for starting a business in Denmark. It combines design, branding, Danish law, and taxes into digital products and service packages. I worked as co-founder and sole designer, building the brand from scratch.
Nordic Track needed a brand that could make heavy subjects like taxes and legal structures feel clear and approachable, while still attracting startup founders, freelancers, and international entrepreneurs.
I developed a visual identity using a bold color palette, arrows, and emblems to create energy and movement. The logo was designed with intention: building blocks to represent starting something, and a ladder to signify growth. I also co-wrote and designed the e-book layout, making sure the content felt as clear and approachable as the brand.
Every asset followed the same visual language, from the website and digital products to social media, print materials, and presentations.
Nordic Track launched with a full brand and an e-book ready to go. The first events ran in partnership with the local Kommune, bringing practical guidance to people who wanted to start a business without the pressure of becoming the next big startup.
Deliverables: Logo and Visual Identity, Website, E-book Layout, Digital Assets, Print Materials, Presentations.
Turning Transparency Into a B2B Buying Experience
EcoFabrics is a concept B2B platform for sustainable textile sourcing. It connects fashion brands and procurement teams with certified, traceable fabric suppliers. The project is self-initiated, built to address a real gap in the sustainable textile market.
B2B buyers face the same problem every time they search for a sustainable fabric supplier: greenwashing, missing certifications, and buried technical information. EcoFabrics needed a platform built around speed and transparency.
I ran a secondary research review on B2B sustainable textile sourcing trends (2024–2025). Four findings shaped every design decision: certification is a dealbreaker, speed determines the outcome, greenwashing is the main trust barrier, and EU compliance pressure makes traceability a buying requirement.
Sofia, 34, is a Product Developer. She researches thoroughly before contacting any supplier. She checks certifications first, specs second, and origin third. She is skeptical of vague claims.
Lars, 42, is a Procurement Manager. He evaluates multiple suppliers at once and builds shortlists for compliance review. He filters fast and decides whether to request a sample within minutes. He does not read long content and will not email a supplier for basic information.
Certification badges appear above the fold. A persistent filter system covers fiber type, certification, and origin. The primary CTA is Sample Request. Spec sheets are downloadable directly, with no email required. Sustainability content lives in dedicated pages, keeping product pages focused on specs.
Deliverables: Research Brief, User Personas, Sitemap, User Flows, Wireframe Descriptions, UI Design.
View on Figma
Brand Design, UI Design, Marketing Design.
Graphic Designer, Brand Designer, or Visual Designer positions.
In-house teams in Denmark (Odense, Copenhagen, Aarhus) or remote roles within the EU.
My journey in corporate communication began in Brazil and evolved into branding and graphic design after I moved to Denmark in 2017.
After 5 years of freelancing, I've worked with startups, nonprofits, and established companies, providing them with content-driven design for campaigns, marketing materials, and digital products.
As a Brand & Graphic Designer, I bring a mix of brand strategy, communication skills, and a modern visual aesthetic. That means I can write copy, think about messaging strategy, and design the visuals, often on the same project. This helps me support companies in explaining what they do and creating genuine connections with their audience.
I add a multicultural perspective to every project, adapt easily to diverse teams, and nurture a 'hands-on' mindset, which allows me to keep up with the latest trends (and also collect many open tabs in my browser).
