Peer to Peer
Peer to Peer is a group of volunteers, part of the SIND- Landsforeningen for Psykisk umbrella, that helps and supports people facing mental health challenges in Odense, Denmark.
Design Brief:
Peer to Peer interacts with a broad public in different communications channels, always looking for new volunteers and participants.
Without a logo or visual identity, it was challenging to create a communication that could be inviting while still emphasizing the group’s mission.
To increase awareness around the project, we decided to developed a new branding and focus on creating an engaging and identifiable logo.
Design Breakdown:
Peer to Peer new branding revolved around the word “connection,” which inspired the logo design and visual identity.
We visually translated the group’s mission (“to support each other”) in the compositions and logo, where the elements are connected and bonded together. The imagery and color palette also translate this feeling of connection.
We used welcoming scenarios and warm colors throughout all the materials and put Peer to Peer best asset – it’s people – in the front by using real-life photos of the volunteers and participants.
Camilla Hviid
Frivilligkoordinator, Peer to Peer