Why Social Media matters for your business?

One way of standing out is creating a brand positioning strategy for your social media. Social media has become an essential tool for businesses to engage with their customer, attract new clients, and gain competitive advantages. If you ever stop to wonder why social media matters, here are a few reasons: The data shows that […]

How to choose your brand personality

Brand personality is a set of emotional, intellectual, and behavioral characteristics associated with a brand. Like people, brands have a unique way of thinking and feeling about the world. Developing a compelling brand personality can humanize your brand, making it instantly recognizable and relatable to your target audience. But, how to choose your brand personality? […]