What if I told you you don’t need to spend tons of money to have effective branding?
Launching a business can be overwhelming, especially when you start thinking about branding assets like logos, websites, business cards, promotional materials, social media graphics, and the list goes on.
👉 The truth is you don’t need all these branding assets right away, but only the ones relevant to your business and strategy.
That means it might be more strategic for a small clothing brand to invest in Social Media graphics and a well-thought e-commerce rather than promotional flyers or printed catalogs. Or that a Business Consultant for the pharmaceutical industry might attract more leads by creating a weekly newsletter and a simple website instead of spending hours on Instagram stories.
And this makes even more sense when starting a brand from scratch. In the beginning, time, money, and how many employees you have will impact your branding decisions.
So, before you burn out or acquire a growing debt, take a moment to evaluate your branding needs!
How to Get a Budget-Friendly Branding
Step 01: Analyze your business stage.
Do you have the budget and the time available to invest in these branding assets? Remember that effective branding is not only about creating a website or weekly social media posts but also about dedicating time to keep consistency.
Step 02: Which platforms make more sense for your business right now?
You don’t need to be on all platforms at once. As you can see in the examples above, some platforms will resonate better with your business objectives and the resources you have available right now.
Step 03: Be consistent with the assets you already have.
Instead of juggling with different platforms and assets, you can start small. Focus your energy on the assets you already have to build confidence and create a routine.
Step 04: Keep in mind that your business will change.
As your business grows, your branding will change as well. It’s important to check if your branding assets align with your business goals and core values. If they are not, it may be time to think of a rebrand.
Now, you are ready to invest wisely in your branding assets! Still need help figuring out which path to take? Write “Branding Steps” in the comments for a free 30-minute Discovery Call.
