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  • 01 About

I’m a Product and UI designer with a background in branding & communication—crafting clear, human-centered digital experiences.

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Juliana Marcelino

Freelance Product & UI Designer

I’m currently open for freelance collaborations in Product/UI design.

Let's Work Together

Hi, I’m Juliana—Brazilian-born, Denmark-based, and passionate about creating thoughtful digital experiences.

My creative journey started in corporate communication back in Brazil and evolved into branding and graphic design after relocating to Denmark. Over the past several years, I’ve worked with startups, nonprofits, and purpose-led businesses—helping them bring their visual identities to life with meaning and strategy.

Today, I focus on designing intuitive, scalable digital interfaces that bridge the gap between brand identity and product functionality. I bring a visual-first mindset, attention to hierarchy, and a strong sense of consistency to every project—whether I’m designing a new UI, refining an existing SaaS platform, or helping teams bring their brand into their product experience.

I’m currently freelancing while preparing to pursue a Master’s in Product Design. I’m especially drawn to projects that align with values I believe in—like education, inclusion, sustainability, and social impact.

If you’re looking for a product designer who brings warmth, structure, and cross-cultural perspective to every project, I’d love to hear from you.

Why choose
my services

  • 01

Purpose-Driven Interfaces

I design intuitive, brand-aligned UIs that balance clarity, function, and style—built to meet real user needs and business goals.

  • 02

Scalable Design Systems

I create UI components and visual patterns that scale across platforms—keeping your product consistent and flexible.

  • 03

Flexible Support

From full product UIs to audits and updates, I adapt to your workflow to deliver thoughtful design, on time and with care.

  • 02 Values

My Values

Design For Everyone

I aim to create inclusive digital experiences that consider a wide range of users and contexts.

Creating
Together

I work side by side with clients, developers, and teams to ensure that my design fits your product/process.

Clarity Over Complexity

I aim to simplify interfaces and experiences so users can focus on what matters.

Purpose-Led Process

Whether I’m designing a feature or refining a system, I look for work that creates value—not just output.