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  • 01 About

Hi, I’m Juliana— A UI & Product designer with branding roots, translating complex ideas into clear, intuitive digital interfaces.

Juliana Marcelino

Freelance UI & Product Designer

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I’m a UI & Product Designer currently freelancing while preparing to pursue a Master’s in Product Design. I’m seeking a full-time opportunity where I can create thoughtful, user-centered digital experiences for mission-driven teams.

Ready to collaborate? I’d love to hear from you.

Let's Work Together

Brazilian-born, Denmark-based, and passionate about creating thoughtful experiences.

My journey began in corporate communication in Brazil and evolved into branding and graphic design after moving to Denmark. Over the years, I’ve partnered with startups, nonprofits, and purpose-led businesses—helping them bring their brand identities to life.

Today, as UI & Product Designer, I focus on designing intuitive, scalable digital interfaces that bridge the gap between brand identity and product functionality.

As a multicultural designer, I believe good design should be inclusive, accessible, and meaningful. I’m especially inspired by projects that champion diversity, sustainability, and social impact. These values shape not only the work I take on but also how I collaborate and build relationships.

Whether I’m developing new UI components, improving the usability of an existing platform, or aligning a product’s look and feel with its brand, I bring a visual-first mindset and a discerning eye for consistency.

My strength lies in translating complex ideas into clear, modern, and accessible interfaces—rooted in strong visual thinking and strategic communication skills developed throughout my career journey.

  • 02 Portfolio

Featured UI & Product Design Work

View Full Portfolio

Task Hero

  • UI Design,Branding
  • Web App
  • Productivity, SaaS

FreshFit Meals

  • UI Design,Branding
  • Mobile App
  • Wellness, SaaS
  • 02 Portfolio

Featured UI & Product Design Work

View Full Portfolio

TaskHero

  • UI Design,Branding
  • Web App
  • Productivity, SaaS

FreshFit Meals

  • UI Design,Branding
  • Mobile App
  • Wellness, SaaS
  • 03 Values

Principles That Shape My Work & Process

Design For Everyone

I aim to create inclusive digital experiences that consider a wide range of users and contexts.

Be Creative Together

I work side by side with clients, developers, and teams to ensure that my design fits your product/process.

Clarity Over Complexity

My goal is to simplify interfaces and experiences so users can focus on what matters.

Purpose-Led Process

Whether designing a feature or refining a system, I look for work that creates value.

Client Testimonials

Juliana is incredibly easy to work with. She quickly captured the essence of what we needed help with, and we are so happy with the connection throughout it. Our logos are timeless and modern, and our flyers have a beautiful design that tells the story we wanted to tell.
Non-profit Organization
I would start by saying that Juliana is a very talented graphic designer and a tremendous team player. Therefore, she delivered an incredible webdesign, with superb visuals. Not surprisingly, she later led all the graphic communication within our firm.
E-commerce
Juliana did an amazing job with my webdesign and branding. She took the time to understand who I am, my personality, what I have to offer, and my values. She's very professional and reactive too. Working with Juliana was such a pleasure!
Coaching & Welness
Juliana showed commitment, versatility, and positive teaming to support our teams and deliver to the agreed scope of work. Juliana has a nice, clean, and modern eye for professional graphic design work.
Audit & Accounting
Juliana is incredibly professional and organized, as well as a good listener who brings tons of creative ideas to the table. She always took my feedback seriously and worked out a visual concept that felt really "me." Highly recommended for graphic design projects!
Copy & Content
Juliana quickly translated our business needs into visual concepts. Handling was quick and high quality - communication was clear, collaboration was comfortable and with fast adjustments based on feedback.
Technology
Juliana is an amazing professional. The brief needed to be fun, and creative, but also authentic and coherent with our manufacturing business. The result was amazing. Her process was smooth, she paid attention to what was important to us and made it look much better than we could have imagined.
Food & Nutrition
I can definitely recommend working with Juliana! Juliana has developed our webdesign and we are so pleased with the result. The process from getting Juliana to understand our needs, over the first draft to the finished delivery has been smooth all the way.
Technology
  • 03 Contact

Open to New Opportunities as a UI & Product Designer — Let’s Connect.

Want to talk design, roles, or collaboration? Let’s start a conversation. Fill out the form or email me directly at hello@jms-design.com.